It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Health care exchanges in Nevada, Maine, Massachusetts and Rhode Island shared sensitive user health data with Google, LinkedIn and Snapchat ...

Now that interoperability pipes are live and data is flowing between healthcare organizations, providers are managing a ...

Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, according to Nielsen’s monthly report ...