The first banner ad. The mock-up looks slightly better than what flanked the content of HotWired, Wired magazine’s digital-only sister publication, back in the day because of the advances of ...

Crack open a bottle of Zima -- one of 14 brands that simultaneously served the first banner ad on Wired.com (then Hotwired) on Oct. 27, 1994 -- and celebrate digital advertising’s silver ...