If you don’t set up conversion tracking, you won’t have the data to measure your results, which means you won’t know how to properly optimize your campaigns, and you may lose money.

Conversion tracking enables you to track how effective a particular campaign is in leading to a specific post-click-through action, like booking an appointment. In this article, ...

Mattracks has announced its RT125 TC track model is approved for wheeled skid steers with wheelbases of 48 in. or greater. The RT125 TC is used by customers on articulated loaders, riding ...

Analytics Conversion Tracking. First up, you need to decide whether to use native conversion tracking – i.e., setting up website conversions, phone conversions, etc. – or rely on GA4 or ...

GA4 is much more intelligent and automated about conversion tracking, so setting up goals based on limited conversion criteria is no longer necessary. Conversions in GA4 are based on events.

Conversion tracking can improve how you engage with customers by helping you understand what prompts them to convert, whether that means clicking an ad, engaging with web content or making a purchase.

Google Ads has rolled out Enhanced Conversions for Leads. This option offers an alternative to the existing Google Click ID-based offline conversion tracking method.