I've witnessed a few significant industry revolutions as a career creative and since 2009 have owned a food and beverage marketing agency. In the summer of 1985, my boss placed a Mac computer on ...

A January 2022 report shows that, on average, Americans look at their smartphones once every four minutes or up to 344 times per day. This translates to Americans engaging with their smartphones ...

Wild Card Creative Group (WCCG), which has worked on Dune, The Bikeriders, Barbie, Killers of the Flower Moon campaigns, is teaming with BlueMoon AI.

Dept is adapting to the creator age by encouraging creatives to work alongside them to make work audiences want to see, says ...

NEW YORK & SAN FRANCISCO--(BUSINESS WIRE)--A new type of creative agency that’s using AI and machine learning to optimize the creative process launched today, on a mission to make advertising as ...

Engage creative agencies for what they specialise in, when you need it. This allows you to leverage the strengths of both models to achieve your goals while maximising efficiency. As brands look for ...

Creatives in mobile marketing are the language that an advertiser speaks with their potential audience. The process of its design encourages a lot of discussions. What is consumer psychology, how to ...

Several things make Bickerstaff.938 (and Bickerstaff.555 for that matter) a little unusual as an advertising agency. Its name changes from day to the next, and its logo looks like a child's ...

For many in Hollywood, AI has been a swear word. That may be changing. According to a new study by the talent agency UTA, 73 percent of entertainment and marketing creatives believe generative ...