The main aim of AI tools is to cut down time for creatives, enabling their work to go further. Blend Now does just that by ...

Amwaj Development's Nathalie Nasr discusses the rise of sensory marketing: the strategic use of the five senses to connect ...

The CMO role has never held more potential to shape the future. But we can’t lead with buzzwords or bravado. We have to lead ...

NEW YORK: Edelman has hired Eduardo Tavares as global executive creative director of health, effective July 21. In his new ...

Future Trends in Advertising Festival finds technology could supercharge sector but urges caution, writes Stephen Emerson ...

Virginia Tourism Corp. on Thursday announced that it has named Catherine “Cat” Marshburn as vice president of marketing.

Sensing that scaled media planning and digital advertising were the future of the industry, WPP founded GroupM in 2003 to centralize all media buying operations under one umbrella. GroupM was a ...

Internal teams are often too close to the work, too bogged down by day-to-day demands, or too intertwined in legacy thinking to step back and see the big picture.

Longtime Warner Bros. execs Dana Nussbaum, Christian Davin and John Stanford have been officially named heads of marketing and creative strategy.