The Emporio Armani logo should be enough to distinguish this from a more bog-standard option from the likes of Mobvoi — not that TicWatch watches are bad or cheap.

There are a growing number of fashion-focussed Wear OS smartwatches coming courtesy of Fossil. The Emporio Armani Connected (2018) is yet another addition.

The 23-year-old will be the new face of Emporio Armani Underwear and Armani Jeans in 2010, the Milan-based fashion house announced Wednesday. Most endorsement deals pay celebrities from $500,000 ...