This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

We're seeing a decline in alcohol sales, new findings from the U.S. Surgeon General, and younger generations seeking ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Wherever you are and whatever you’re doing, I hope you can find some joy. Sometimes, you have to look really hard. Sometimes, you have to make it for others (though usually you receive it in spades).

On January 7, 2025, the U.S. Food and Drug Administration (“FDA” or “Agency”) released a long-awaited guidance titled, “Communications From Firms ...

Discover how brands can capitalize on TikTok’s “Q5” to inspire, reduce ad costs, and drive bookings with family and ...

Leverage is a four-person team in Denmark that is helping game studios and publishers build lasting ideas and brands.

Tech expert Kurt “CyberGuy" Knutsson says the Super Bowl's huge audience makes it a prime target for many types of cybersecurity scams.

FC Barcelona continues to demonstrate why as its slogan proclaims, it’s "More Than a Club" by embracing innovative digital ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.