Watch a video from inside rehearsals for Boop! the Musical on Broadway, starring Jasmine Amy Rogers as Betty Boop. The ...

New York on Thursday sued some of the country’s biggest distributors of electronic cigarettes, accusing the companies of ...

A woman has revealed she manages to make 'thousands' a minute by dressing up as characters including an elf or a princess - ...

Achieve a natural look by applying mascara to the base of your lashes and gently wiggling the wand upwards. This technique helps to coat each lash without clumping, giving the illusion of more lashes.

Elf Cosmetics has debuted its Descubre Elfecto (discover the Elf effect) campaign to support its launch in Sephora Mexico.

Kendrick Lamar's ‘Not Like Us' Breaks No. 1 Record on Hot R&B/Hip-Hop Songs Chart Emma Raducanu visibly upset after being ...

In this video I will show you the newest makeup collaboration. E.L.F cosmetics teamed up with Jkissa to create this colorful ...

Take a look at what the new Warhammer: The Old World High Elf Arcane Journal brings, and doesn’t bring, to the tabletop.

Dedicating time to blend your eyeshadow properly can elevate your entire makeup look, bringing out the youthful sparkle in ...

At the other end of the industry supply chain, e.l.f. Beauty stands out as a disruptor in the cosmetics and skincare products ...