Elf Makeup Released a $8 Limited-Edition Dog Toy Based on Their Bestseller — & It’s Selling Fast!
The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a ...
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Dobby the House-Elf Makeup That’s Pure Magic
"Explore Looksie to watch Jo Steel bring body paint, makeup, and special effects masterpieces to life." ...
Why e.l.f. Beauty Should Turnaround After A Weak January
January setbacks, but competitive pricing, TikTok virality, and DTC strengths signal a rebound. Read an investment analysis ...
Elf Beauty shares crater; company in part blames TikTok, LA fires
STORY: Shares of cosmetics company Elf Beauty plunged as much as 28% Friday morning after it cut its annual net sales and ...
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ELF's CEO says people bought less makeup last month because they were too fixated on TikTok's turmoil
Budget beauty brand ELF Beauty said demand for the beauty industry was weaker in January because of uncertainty over the banning of TikTok. The company's latest quarter, which ended on December 31 ...
Elf Beauty’s CEO blames the company’s lowered fiscal outlook on people being too distracted by the TikTok ban and wildfires
E.l.f. Beauty CEO Tarang Amin said the LA wildfires and looming TikTok ban lowered social media conversions for sales, which ...
This Magnificent Growth Stock Is Falling Hard. Is It Time to Buy?
Beauty (NYSE: ELF) shareholders have been on a rollercoaster ride over the past few years. The emerging makeup and skincare ...
Lord of the Rings: The Rings of Power Season 3 Confirms Major Timeline Change
The Rings of Power season 3 will begin with a time jump. What does this mean for the Lord of the Rings show? We have some ...
e.l.f in Surround Sound: Astronaut Amanda Nguyen and More Trailblazers Are Here to Inspire You
E.l.f. Beauty has partnered with globally recognized activist, Nobel Peace Prize nominee and astronaut Amanda Nguyen to tell ...
Inside e.l.f.'s Landmark Women in STEM Event at the United Nations Honoring Female Astronauts
At the UN in New York City, e.l.f. partner Amanda Nguyen, the soon-to-be first Vietnamese woman in space, assembled a lineup ...
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Elf Beauty’s CEO blames the company’s lowered fiscal outlook on people being too distracted by the TikTok ban and wildfires
Although e.l.f. Beauty posted strong third-quarter fiscal 2025 results on Thursday, the budget-friendly makeup company revised its outlook for the rest of the year based on a softer-than-expected ...