Sought-after toys such as Mattel's TMX Elmo, Sony's PlayStation 3, and Nintendo's Wii have made big headlines this season. But have you heard about Butterscotch the Pony? Toy analyst Chris Byrne ...

In an exclusive look, No. 2 toymaker Hasbro unveils its first Elmo and friends Playskool toys, after winning the key Sesame Street license from rival Mattel.

He says Elmo’s appeal is still somewhat of a mystery, even to toy industry experts. ” I remember one analyst in particular going through what exactly is so appealing to pre-schoolers about (Elmo).

One month since T.M.X. Elmo first laughed, slapped his knee and keeled over onto U.S. shoppers' stage, consumers' efforts to secure one of the now-scarce furry red dolls has become increasingly ...

The Elmo Doll has been a smash hit since it first hit shelves in 1996, topping "favorite toys" lists almost every Christmas.

File this under “Unexpected Tribulations of Parenthood.” One moment, you’re picking up your kid’s toys, and the next thing you know, Elmo and Cookie Monster are f*cking in the toy box ...

Elmo Live hits stores as economic uncertainty is gripping consumers and prompting retailers such as Wal-Mart Stores Inc. and KB Toys Inc. to pitch low-cost toys to lure customers.

If you grew up in the 1990s, there's a good chance a Furby or Tickle Me Elmo made your holiday wish list.

Fisher-Price Inc, a unit of the world's largest toy maker Mattel Inc, said T.M.X. Elmo eXtra Special Edition would hit U.S. shelves on November 13, relatively late into a holiday season that has ...

Parents say the hottest, hardest-to-find holiday toy this season is the Magic Mixies Magic Cauldron, which retails for $69.99 but is being hawked online for a lot more.

Living Tickle Me Elmo, Furby, Ninja Turtles: Here are the must-have, top-selling Christmas toys each year in the 90s Published: Dec. 19, 2022, 7:00 a.m.

Toy expert Bob Friedland says if your kid wants to be a rap star then the I Am T-Pain Mic is a must. "You can actually use this microphone to give yourself the perfect microphone voice," he said.