The daughters of Carol Aebersold describe what it was like when their family first started the now annual tradition of 'Elf ...

Elf On The Shelf has become a household name in the UK over the years – to the point where there’s no escaping it come 1st December (there’s even an Elf’s Story movie and Tonie character.) While the ...

Melissa Anelli, CEO of Mischief Management, adds: “Barbie has always empowered fans to dream big and express themselves ...