Elf Makeup Released a $8 Limited-Edition Dog Toy Based on Their Bestseller - & It's Selling Fast!
We all know and love the elf Power Grip Primer. We thank elf every day that they made a primer that makes our makeup stick ...
Brilliant concealers that are perfect for mature skin
Cover dark spots and under-eye circles with the best concealers for mature skin from Charlotte Tilbury, Trinny London, No7, Laura Mercier and more ...
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24 Best Shopify Health and Beauty Stores
Here's our rundown of the 24 best health and beauty brands on Shopify. From household names, viral TikTokers, and challenger ...
Elf Beauty shares crater as weakening cosmetics demand dent annual forecasts
Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...
ELF's CEO says people bought less makeup last month because they were too fixated on TikTok's turmoil
ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...
Paige DeSorbo swears by these ‘amazing’ $19 face masks: ‘My go-to’
Even reality stars aren’t immune to TikTok impulse buys. DeSorbo says she tried these “amazing” face masks after seeing them ...
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This $5 eye shadow stick is the key to an 'incredibly easy' makeup look
Luckily, putting on eye shadow doesn't have to be a test of your patience. This E.l.f. No Budge Shadow Stick is simple to use and hard to mess up, and somehow it's just $5. The creamy eye shadow stick ...
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After A Year of Waiting, Ilia's Eyeshadow Sticks are (Almost) Available—and I Reviewed Them
We may earn commission from links on this page, but we only recommend products we love. Promise. One of the coolest parts about being a beauty editor is testing new products before they launch.