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Elf Beauty has acquired Hailey Bieber’s Rhode skincare brand in a one billion dollars (£740 million) deal, the companies said.

Elf Beauty has acquired Hailey Bieber’s Rhode skincare brand in a one billion dollars (£740 million) deal, the companies said. Bieber’s Rhode had 212 million dollars (£157 million) in net sales in the ...

Bieber, 28, a model and the wife of singer Justin Bieber, will be Rhode’s chief creative officer and head of innovation and also a strategic advisor to the combined companies. She launched Rhode, ...

E.l.f. Beauty acquires Hailey Bieber’s Rhode skincare. Rhode aims for Sephora partnership by year-end in North America and the UK.

She launched Rhode, which is her middle name, as a skin care line in June 2022 and has since expanded the brand to include blushes, colored lip balms and lip liners. The brand is popular with ...