Dirt shoes, burning billboards, murderous cereal—it was a week for bold creative steps toward the dark side. (Cinnamon Toast Crunch) ...

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It’s hard not to love “The Last Square,” General Mills’ new effort for Cinnamon Toast Crunch. The campaign is designed to appeal in equal parts to true crime fans, mascot lovers and sugary ...

MINNEAPOLIS, June 25, 2025--Cinnamon Toast Crunch has always embraced the absurd. But what’s happening right now is more than just absurd — it’s unheard of.

Cinnamon Toast Crunch “The Last Square” brings to life mysterious signs of cereal gone rogue— muffled crunching, loose Cinnadust, and only one square left in the box.