The pressure mounts. Sticking to our example, our team slaves for another week to bring you the three new campaign ideas and you approve the original idea you liked from the first round.

07-20-2010 TECH Marketing Efficiency Is Only Half of the Equation The hallmark of a great marketer is the ability to consistently drive both marketing efficiency and effectiveness simultaneously.

They offered improved fuel efficiency of 3 to 4% but at a 15% higher initial cost with 30% less tread life. With fuel prices at $1.50 per gallon, the math didn’t add up.