Beauty (ELF) has recently been on Zacks.com's list of the most searched stocks. Therefore, you might want to consider some of ...

E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand ...

The founder of Rhode beauty, Hailey Bieber needs little to no introduction in the realm of beauty. Proof? These 25 trendy ...

Hailey Bieber teased the launch of a new "lemontini" peptide lip tint with a photoshoot that included a gold belly chain. The ...

I'm long e.l.f.; its repeatable growth model, cultural relevance, and disciplined execution make it a compelling, albeit ...

The best new products of the month include e.l.f. Cosmetics' free color-analysis tool, OLLY's first foray into bodycare and a ...

Whether you want a summery shimmer or a popped look for a night out, having the right highlighter adds to your vanity and the makeup look.

There has never been a better time to shop for a skin tint. A slew of new options have hit the shelves recently, each promising to impart a natural, “your skin, but better” finish without any ...

E.l.f. Cosmetics is introducing a new immersive digital experience for personalized beauty. The “color e.l.f.nalysis” tool offers makeup shade recommendations that harmonize users’ unique ...

Venus Wong, Senior Writer e.l.f. Products she tried: Camo Liquid Blush, $18 Power Grip Dewy Setting Spray, $24 Holy Hydration! Gel-Yeah Moisturiser, $28 Pout Clout Lip Plumping Pen, $18 2 of 18 ...

E.L.F. Cosmetics Acquires Hailey Bieber's Rhode For 1 Billion Dollars Rhode launched in 2022, is taken over by E.L.F. but Hailey Bieber will continue as head of innovation and chief creative officer ...

E.l.f. Cosmetics, an affordable makeup and skincare brand, announced on social media that it will be raising prices by $1 starting in August. The company stated that the price increase, which ...