E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand ...

Drugstore vs. high-end makeup is a decades-long debate topic in the beauty community. If you were present during the OG ...

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

E.l.f. Cosmetics is making the magic of color analysis accessible with the launch of their new tool: color e.l.f.nalysis.

Whether you're road-trippin' with the girls this summer or have a flight booked to an international locale, this sunscreen ...

E.l.f. Cosmetics is making the magic of color analysis accessible with the launch of their new tool: color e.l.f.nalysis. Simply upload a selfie to learn which color palette is most flattering to ...

These picks help lock in makeup for long-lasting wear—starting at just $5. If there’s one thing I never skip as the finishing ...

Dear Face Time, I'm in my 50s and I'm looking for the best makeup for a face with wrinkles. In terms of skin care, I don’t ...

The color cosmetics brand enters a new category, with Claudia Soare claiming the HydraPrime SPF 50 helps combat wrinkles, ...

OAKLAND, Calif., June 11, 2025--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), scores again in its commitment to Empower.Legendary.Females. by teaming up with not one but two standout ...

e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital experience for personalized beauty. With this tool, users can discover ...

Choosing the right liquid foundation for your skin tone is crucial, regardless of whether you want a silky matte finish, dewy ...