UNC graduate-student guard RJ Davis (4) and head coach Hubert Davis hug in the middle of a pre-game senior night celebration during the men’s basketball game against Duke on Saturday, March 8, 2025 at the Dean Smith Center. UNC lost 82-69.

RJ Davis has become a top name in college basketball thanks to his outstanding skills and impressive NIL deals. The UNC Tar Heels guard boasts an estimated NIL valuation of $2 million, making him one of the most marketable athletes in the sport.

Saturday's game vs. No. 2 Duke is UNC's final opportunity to make a statement before the postseason — and the final home game for R.J. Davis.

Ahead of RJ Davis' final game at the Smith Center, UNC basketball coach Hubert Davis told a story about the first time he watched RJ play basketball.

Over a month later against an undefeated Florida team during the Jumpman Invitational, UNC was down 46-34 at halftime. After taking the lead in the second half and losing it, North Carolina regained the lead, 81-77, with 4:03 to play. In almost a mirror image of the Kansas game, UNC was outscored 1 3-3 for the remainder of the game.

RJ Davis hits a jumper to put North Carolina on top of Duke for the first time.

The North Carolina Tar Heels failed to take advantage of a big opportunity on Saturday night, falling to Duke for the second time this season. And now their NCAA Tournament hopes are all but dashed. After grabbing a seven-point lead in the second half,