The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...

"It is with a heavy heart that I announce my wife Pauline's decision to step back from all professional and commercial duties due to her diagnosis of dementia in 2021," Steve Sheen said.

Just days removed from winning a national championship, Ohio State quarterback Will Howard stepped into a very different spotlight, starring in a Dr Pepper commercial. If the reviews from his own ...

With Q3 behind us, let’s have a look at Keurig Dr Pepper (NASDAQ:KDP) and its peers. These companies' performance is influenced by brand strength, marketing strategies, and shifts in consumer ...

Coca-Cola Europacific Partners (CCEP) is set to launch a limited-edition variant of its popular Dr Pepper Zero Sugar line, named Dr Pepper Zero Sugar Cherry Crush. This new flavour aims to ...

Dr Pepper wanted to do an advertisement with him. Even in the fog of cigar smoke and confetti, Howard had his answer ready: "Hell yeah, let's do it." Howard wanted to do something with the ad ...

A recent video shared by Ohio State quarterback Will Howard has social media in a chokehold, and not in a good way. On Friday, Howard took to his Instagram account and ran an ad for a partnership ...

But once that bar’s been cleared, brands are allowed to stay coy about their flavourings – which is why those Dr Pepper add-ins are such a closely-guarded secret.

Howard's Dr. Pepper advertisement arrived after he led Ohio State to its ninth national title in 2024. The 6-foot-4, 235-pound quarterback completed 82 of 109 passes (75.3 percent) for 1,150 ...

In the NIL era, part of those rewards are newfound commercial opportunities—and Buckeyes quarterback Will Howard was quick to jump on board, starring in a Dr Pepper spot that he posted to his ...

The TV host known as "Dr. Phil" embedded with U.S. immigration enforcement officers during an operation in Chicago on Sunday, defending President Donald Trump's deportation effort as the ...