However, the shift of strategic direction to wellness has raised uncertainty over Kirin’s long-term growth prospects, where execution plays a key role in integrating the acquired subsidiary and ...

The Grammy Award for best new artist has gone to superstars like Mariah Carey and The Beatles. However, not every winner found mainstream success.

Year: 2009 at the 51st annual Grammy Awards Other ... Starlight Award from the Songwriters Hall of Fame in 2005 and the Dr. Dre Global Impact Award in 2025. Christina Aguilera was named one ...

The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...

Just days removed from winning a national championship, Ohio State quarterback Will Howard stepped into a very different spotlight, starring in a Dr Pepper commercial. If the reviews from his own ...

Dr Pepper wanted to do an advertisement with him. Even in the fog of cigar smoke and confetti, Howard had his answer ready: "Hell yeah, let's do it." Howard wanted to do something with the ad ...

A recent video shared by Ohio State quarterback Will Howard has social media in a chokehold, and not in a good way. On Friday, Howard took to his Instagram account and ran an ad for a partnership ...

Coca-Cola Europacific Partners (CCEP) is set to launch a limited-edition variant of its popular Dr Pepper Zero Sugar line, named Dr Pepper Zero Sugar Cherry Crush. This new flavour aims to ...

With Q3 behind us, let’s have a look at Keurig Dr Pepper (NASDAQ:KDP) and its peers. These companies' performance is influenced by brand strength, marketing strategies, and shifts in consumer ...

In the NIL era, part of those rewards are newfound commercial opportunities—and Buckeyes quarterback Will Howard was quick to jump on board, starring in a Dr Pepper spot that he posted to his ...

But once that bar’s been cleared, brands are allowed to stay coy about their flavourings – which is why those Dr Pepper add-ins are such a closely-guarded secret.