Djerf Avenue Beauty’s new hair products are ideal for the blowout expert. But if you have a simple hair-styling routine, like me, the On The Go Styling Gel is a better bet than the Breezy ...

One thing about Matilda Djerf is that she’s always going to have perfect hair. The content creator’s blonde voluminous hairstyle and impossibly bouncy curtain bangs have enthralled her ...

Campaign images for the Djerf Avenue x Sofia Richie Grainge collaboration feature both women clad in the collaborative pajams and loungewear, with special appearances from Richie Grainge’s dog.

And Djerf Avenue Beauty started in the same way. I was just missing a hair care brand that I genuinely love, and when I run out, I need to go and purchase more.

It makes sense. Ever since she burst onto our Instagram feeds, we’ve been coveting Matilda’s thick, 70’s-esque c urtain bangs, and inimitable volume. So if you’ve been wondering how to recreate the ...

At least, not up until a couple of months ago. Djerf fell from her pedestal when her team reported hundreds of creators on TikTok who showed and endorsed Djerf Avenue “dupes.” After years of growing ...

The allegations against Djerf and Djerf Avenue — the business she co-owns with boyfriend Rasmus Johansson — included workplace bullying, favouritism and body shaming.

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

Sofia Richie Grainge and Matilda Djerf wearing Djerf Avenue x Sofia Richie Grainge. “For Djerf Avenue, it’s been really important to only work with people who genuinely appreciate the brand, who love ...

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.