Matilda Djerf and Sofia Richie for Djerf Avenue. Djerf Avenue. Djerf has similarly cultivated an online community. The influencer has 3.1 millions followers on Instagram and has connected with a ...

At Djerf Avenue pop-ups (the most recent one was in London earlier this month, to celebrate the brand’s fifth anniversary) Djerf made an effort to personally meet her customers.

Djerf has 3 million Instagram followers and 1.5 million TikTok followers. In 2023, she was named to the Forbes 30 Under 30 list . Her company prided itself on promoting models of all shapes and sizes.

Former Djerf Avenue employees have accused the Swedish influencer and co-founder of creating a toxic work environment. ... All About the First-Of-Its-Kind Case About Copying a Social Media Aesthetic.

One of these is size inclusivity, with Djerf Avenue clothing coming in sizes XXS to 4XL. According to the report, ... and I’ve chosen not to comment on individual cases.

Last year, Djerf was featured on Forbes’ “30 under 30” list along with her boyfriend Rasmus Johansson, who co-founded the clothing label with her in 2019.

The Dark Roots of a Blonde Blowout: Influencer Matilda Djerf Responds to Bullying Claims. The Swedish influencer has become the face of an entire "clean girl" aesthetic for young women and ...