For one week only, Scandinavian “It” girl Matilda Djerf is bringing a bit of her native Sweden to the Big Apple. Her clothing, home — and now beauty — brand, Djerf Avenue, is staging its ...

Matilda Djerf on her new beauty brand and holy grail hair and make-up products To celebrate the launch of Djerf Avenue Beauty, we caught up with the Swedish influencer Daisy Lester ...