Djerf Avenue posted a similar statement on its Instagram Story on Oct. 7, but it didn’t stop the backlash. Djerf briefly deactivated her personal TikTok account because of the controversy and ...

Matilda Djerf, the founder of the Swedish fashion brand Djerf Avenue, has responded to serious allegations of fostering a toxic work environment after multiple former employees accused her of ...

Matilda’s pricey £120 Summer Berries dressing gown is listed on her Djerf Avenue website. And thankfully the Asda version is just £20 and has been given rave reviews.

Djerf founded her clothing brand in 2019 with her partner and CEO Rasmus Johansson. Since 2019 Djerf Avenue has gone beyond clothes, releasing accessories and homeware which have been adored by fans.