Once upon a time, DC Comics was the master of its own destiny. Its editors, writers, and creative teams made decisions based ...

Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

HBO Max will be part of a new company led by David Zaslav alongside the Warner Bros. film and TV studios, with the linear TV networks spun into a new company to be led by Gunnar Weidenfels.

Warner Bros. Discovery renamed its streaming service HBO Max on Wednesday, formally reversing its decision from two years ago ...

Creative control of Turner Classic Movies will stay with David Zaslav's studios group as Warner Bros. Discovery prepares to ...

The name's return was first announced during Warner Bros. Discovery's upfront presentation to advertisers in May.

Max has now been changed back to its HBO Max name following their rebrand two years ago as its parent companies are splitting up.

Your home screen will change to reflect the streamer's updated name and logo, but it's unclear whether HBO Max's library will ...

It wasn’t loud, but it landed. The rebrand back to HBO Max confirmed what many had already felt. The name Max had never really clicked. People kept using the old name anyway. Now, it’s official again, ...

Warner Bros. Discovery has rebranded Max back to HBO Max, citing the strong legacy and consumer loyalty tied to the HBO name, after the Max brand failed to resonate with audiences.