Digital marketing has proved itself to be unparalleled in its resilience over the past year: two-thirds of brands have seen a drop in revenue since the onset of the Covid-19 pandemic, and yet over ...

As much as digital marketing is indeed changing, it won’t be the end of the world as we, marketers, know it. More than half of U.K. marketers are expecting the eventual loss of third-party ...

This means that in the next five years, marketers will have to analyze and make sense of 2x the data created in the last 22 years! The Data Revolution Means More Sources & Complexity For SEO ...

How are CMOs rising to the challenges they are facing in 2023. The past few years have tested marketing leaders like never before. Economic volatility, shifting consumer behaviors, and the rapid ...

In today's online world, digital marketing is essential and is an effective way to promote your business online. No matter your company size, it's one of the best ways to grow your business, and ...

In the past 20 years, technology has revolutionized the way we do things, yet for all of these advancements, digital marketing has not changed as much as you might expect. In 1994, I was ...

A Degree for the Future. And earning your digital marketing degree can help you in different fields outside of digital marketing. SNHU graduate Shannon Hayes ’23 earned her bachelor's degree in ...

In 2009, a notable then-startup marketing automation vendor gave a presentation that essentially made the case that old marketing channels (PR, direct mail, tradeshows, conferences, etc.) were dead.

The global market for digital advertising and marketing, valued at US$531 billion in 2022, is expected to grow to US$1.5 trillion by 2030. This represents a compound annual growth rate (CAGR) of ...