XOMAD’s technology processes more than 65 million influencer profiles to deploy armies of thousands of nano-creators, ...

Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and ...

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

Waitrose’s seven year journey of marketing measurement can now be done more strategically and faster, whilst increasing the chances of success and business acceptance. We explore how BCG’s new ...

About Data Speaks Data Speaks is a marketing measurement platform that helps brands uncover what truly drives their sales.

But there’s another, more prosaic reason why marketers often fail to embrace a better, more rigorous approach to measurement – and that’s a simple lack of communication, says Julian Runge, a ...

The challenge runs deeper than tools or data. Measurement is held back by fragmented systems, inconsistent standards and a lack of shared accountability across the ecosystem. Until those fundamentals ...

Google’s annual Think Measurement 2025 tentpole summit brought together leading voices to explore why ‘curiosity and learning’ is key for marketers to prove their value and drive growth.

With as little fluff and marketing jargon as possible - here is a simple step-by-step guide on measuring digital marketing performance… properly.

That’s why impact-based marketing hits different. These are the kinds of effective marketing campaigns that stand for something and stick with people long after they scroll past.

The marketing measurement plan is a powerful framework that helps businesses map the inputs for accurate, strategically aligned data.