It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

In the competitive landscape of digital advertising, where vast investments are made with limited visibility into true return ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to ...

Digital doesn’t stop when the ad is clicked. It triggers a cascade of internal processes - data is captured, leads are routed ...

SiriusXM integrated with Innovid to provide audio advertisers with the type of impression-level data they get for other ...

WPP Media Open Intelligence understands and predicts audience behaviour and marketing performance, and will be rolled out ...

Once seen as a fringe addition, Connected TV (CTV) is fast becoming a core element of media planning for both mass and premium brands ...

The movie's strategy has sparked differing views on its effectiveness, with some calling it smart marketing and others ...

Those three sets of metrics will help you establish benchmarks that you can continue to measure against over time. Thereafter, before taking action, you can determine what you want to improve. For ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving ...

Explore how ecommerce brands can navigate paid media reporting by aligning KPIs, attribution, and modeling to uncover ...

What gets measured gets improved. These key SEO KPIs will help you track and refine your strategy in the age of AI.