It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

In the competitive landscape of digital advertising, where vast investments are made with limited visibility into true return ...

SiriusXM integrated with Innovid to provide audio advertisers with the type of impression-level data they get for other ...

Once seen as a fringe addition, Connected TV (CTV) is fast becoming a core element of media planning for both mass and premium brands ...

The movie's strategy has sparked differing views on its effectiveness, with some calling it smart marketing and others ...

Those three sets of metrics will help you establish benchmarks that you can continue to measure against over time. Thereafter, before taking action, you can determine what you want to improve. For ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving ...

What gets measured gets improved. These key SEO KPIs will help you track and refine your strategy in the age of AI.

As premium game prices skyrocket and subscription cloud-based gaming services take off, marketers sense a chance to defray ...

This week’s Agency Advice takes a freewheeling look at the myriad ways agencies are tweaking their direction of travel as ...

AI digital transformation is reshaping work. Andrew Kilshaw shares why this shift is unique and how leaders can drive real ...

Kalyan Kumar, CPO, HCLSoftware: The XDO Blueprint (Experience, Data, and Operations) emerged from a simple leadership insight: sustainable value happens when Experience, Data, and Operations converge ...