One example of a digital strategy could be paid media marketing. The tactics that fit within paid media marketing could include: Running paid search ads on Google or Microsoft. Testing audiences ...

For example, a German energy firm’s U.K. subsidiary handed over nearly $250,000 to a Hungarian bank account after a scammer used deepfake technology to mimic the CEO’s voice.

AI for marketing is the process of leveraging data and emerging technologies to better understand your customer’s behavior and to deliver personalized and relevant content. AI and machine ...