Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and ...

Find out more about how to analyze your Paid Media strategy with ChatGPT, don't miss it. Read now in our corporate blog.

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

As large language models increasingly intermediate consumer-brand interactions, here’s what marketers need to do.

The VP of product and marketing for Samsung’s Mobile Experience division in the UK & Ireland is no stranger to eye-catching ...

As Figma readies its IPO, we look at the collaborative design vendor's expanding product range and its ambitions.

Generational theory can be a useful tool for marketers looking to define common traits in different age groups - but only ...

UNIQLO partnered with PrsmX by Mobavenue to raise awareness about the new launch of the brand’s linen range for men and women ...

Mary Phillips, the veteran makeup artist and social media maven, will introduce M.Ph, a range of makeup products across ...

On paper, it was simple: replace legacy systems, standardize processes, and integrate data across the company. In practice, ...