One example of a digital strategy could be paid media marketing. The tactics that fit within paid media marketing could include: Running paid search ads on Google or Microsoft. Testing audiences ...

Digital products such as music (iTunes), apps (Apple and Google Play), software and e-books are examples of products that were not available in the traditional marketing era.

Explore examples of how digital transformation is improving businesses, from retail to banking to healthcare. Written by eWEEK content and product recommendations are editorially independent. We ...

For example, a German energy firm’s U.K. subsidiary handed over nearly $250,000 to a Hungarian bank account after a scammer used deepfake technology to mimic the CEO’s voice.

AI for marketing is the process of leveraging data and emerging technologies to better understand your customer’s behavior and to deliver personalized and relevant content. AI and machine ...

Digital marketing examples: startup success stories To really understand what it’s like to manage the marketing for a small business, we caught up with two small business owners that have taken ...

Search Engine Marketing Examples: Key Takeaways PPC is the primary form of SEM that's used to increase conversions. Google has a more extensive reach and caters to a younger, more diverse audience.

Digital marketing is about making your business visible online through techniques such as your website, social media channels, email and paid advertising. It’s estimated that between 70% and 80% ...

Creating a solid digital marketing strategy for your business begins with a better understanding of the types of digital marketing methods that yield the best returns. Below, we introduce you to ...

The cost benefits of digital marketing over traditional advertising methods are irrefutable, according to WebFX. Social media costs little to nothing, whereas direct mailing and traditional ...