We believe that IPG has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance and ...

Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and ...

GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign ...

Future Trends in Advertising Festival finds technology could supercharge sector but urges caution, writes Stephen Emerson ...

Tapping into India’s madtech potential, Mobavenue helps brands optimise ad spend, target audiences with precision, and scale ...

The outdoor advertising industry in Nigeria is set to honour creativity and innovation once again as the Out of Home Academy ...

As more innovative and integrated ad formats continue to transform CTV advertising and monetization, are smaller publishers without dedicated ad sales teams in danger of being left behind? What ...

BeLive Holdings (NASDAQ: BLIV), a technology solutions provider in white-label live and video streaming solutions, proudly announces the launch of its new content production and creative subsidiary, ...

More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.

Built by marketers, ad-machina takes over the repetitive creative work – so teams can scale output, personalize at speed and ...