Marketers are changing how they advertise around India’s most popular sport. Instead of relying solely on mass campaigns ...

On A.I appreciation Day, Uday Kumar Haliga of MiQ Digital explores how A.I is reshaping modern advertising, from audience ...

Appier (TSE: 4180), an AI-native SaaS company specializing in advanced AdTech and MarTech solutions, officially launches ...

Future Trends in Advertising Festival finds technology could supercharge sector but urges caution, writes Stephen Emerson ...

Real-world results are already coming in. Swiggy, one of Google’s early partners in India, used Performance Max to acquire 10 ...

Commonly recruited roles such as marketing manager, communications officer, and campaign manager saw the sharpest declines.

Black-owned advertising agencies are reshaping the industry from the inside out, using creativity as a form of resistance, visibility, and power.

The Estée Lauder Companies Inc. (NYSE: EL) announced today that Aude Gandon has been appointed Chief Digital & Marketing ...

Omnicom has today announced the formation of Omnicom Oceania and after months of industry speculation has officially ...

Tapping into India’s madtech potential, Mobavenue helps brands optimise ad spend, target audiences with precision, and scale ...