The digital marketing world is changing more quickly than at any time in recent memory. Marketers need to be ahead of the consumer whose behavior is evolving with the new technologies. Voice search, ...

Whether you’ve been in business for decades or a day, one of the most difficult things to predict about your operations is how to most effectively reach and engage with your target audience.

UAB Digital Strategy and Marketing has central oversight of all digital marketing, including paid social media, digital display, search advertising, etc., in order to optimize media buys based on a ...

People Tiring Of Digital Advertising. ... The biggest challenge is to have the same creative discipline for an online digital ad as you have for a full-page ad. In the B2B space, ...

GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign ...

Automation in digital advertising has become a lifeline. If you’re thinking of the latter without the former, you’re falling behind competitors. While the idea of robots stealing marketing ...

Black-owned advertising agencies are reshaping the industry from the inside out, using creativity as a form of resistance, visibility, and power.

Cory Henke, a digital advertising expert with over 15 years of experience in the industry. As the founder of Variable Media, a successful ad agency with a focus on data and analytics, particularly ...

The advertising our children see is very different. Since the advent of the internet and mobile technology, ads can reach us anytime, anywhere, and target us based on what our online behavior reveals.