For my students who are doing the digital marketing and social media marketing project and want a more in depth explanation. Here we cover the topics you should cover in the project from the marketing ...

Plus, we explore what the future holds, including new skills, inclusive marketing, and the evolving role of AI in customer engagement. Whether you're a marketing leader, business strategist, or just ...

Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.

Digital marketing can be impactful regardless of whether a business is based at a brick-and-mortar location, operates on a hybrid model, or is conducted primarily through an e-commerce store.

This study investigates the diffusion of AI-based service applications within the business models of German manufacturing industries, surveying 162 decision-makers. The integration of AI into business ...

This digital era has changed people’s behaviour, including people’s behaviour in reading. Seeing changes in people’s behaviour in tasks that prefer everything digital, reading sources need to be ...

A business model canvas is a visual tool for analysing how an organization creates, delivers and captures value in its overall business model.

Digital marketing software can make it easier for small businesses to engage their target audience through email, social media and other digital marketing channels.

14 Digital Marketing Tips for Small Businesses There are a number of ways you can build up your business's digital presence and make it easier for customers to find your website and storefront.