The startling thing is that digital marketing analytics aren’t necessarily translating into actual results for many marketers. In fact, “only 22 percent of marketers say they have data-driven ...

Here are the top 5 best digital marketing analytics providers in 2023. (Photo : Myriam Jessier / Unsplash) Marketing analytics services are provided through businesses that help other companies ...

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it. Predictive analytics is the method of using historical and ...

In other words, LeadLander's digital marketing analytics creates a manageable pipeline for businesses to boost their sales. LeadLander offers a product that serves as both a sales tool and a ...

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down.

CMSWire's Dom Nicastro met with Gartner's Martin Kihn, author of Gartner Magic Quadrant for Digital marketing Analytics, to find out where this fast-paced market is headed.

Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix. The report was based on data from ...

Let's say marketing for a new product used campaigns with digital ads, paid Facebook posts, Twitter ads, YouTube videos and email as channels, each with content tagged in analytics.

Marketing and analytics go together like peanut butter and jelly. After all, without being able to examine concrete data, it’s difficult — if not impossible — to make any legitimate progress ...