Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.

This real-time approach ensures brands get the most value from their ad spend while delivering more relevant and engaging ...

In-App Advertising Market 2025 WILMINGTON, DE, UNITED STATES, July 10, 2025 /EINPresswire / -- Allied Market Research published a new report, ...

Press Gazette is proud to announce the Future of Media Awards 2025 shortlist covering digital excellence across news ...

Adalytics is out with another summer blockbuster, of sorts. For at least a year, Adalytics has observed creator accounts on ...

Web banner ads are a powerful tool in the digital marketing arsenal, thanks to their ability to reach a vast audience and drive conversions. Let's explore some standout examples from industry leaders.

Digital Marketing: Retargeting, once a go-to for digital marketers, now faces growing challenges—from static creatives causing consumer fatigue to its inability to serve complex categories like ...

YouTube Music users who are on the free tier are starting to see a new form of ad appear on the Now Playing page.

For example, a digital banner ad will be taxed, whereas a banner towed by an airplane promoting the same product will not.

First revision of terms and conditions for digital advertising buys in 25 years is designed to simplify and speed up negotiations When you purchase through links on our site, we may earn an affiliate ...