Find out what banner ads are and how they work. Explore examples and best practices for using banner ads effectively.

Banner ads introduced the concept of tracking user interactions. Clicking on a banner ad became the first measurable action that allowed advertisers to gather insights about user behavior. This data ...

From humble beginnings, digital advertising has ballooned into a huge, and still growing, global industry – though one not without its challenges.

Crack open a bottle of Zima -- one of 14 brands that simultaneously served the first banner ad on Wired.com (then Hotwired) on Oct. 27, 1994 -- and celebrate digital advertising's silver ...

From web designs to banner ads to cold email outreach campaigns, I’ve seen all sorts of digital advertisements since I started in this industry, both good and bad. I’ve helped solve some of ...

Online Advertising Examples. Because people get so much of their information from the Internet, your small business will need to advertise where your customers surf, work and play.

The use of traditional advertisements in digital channels to sell products might not be giving businesses the desired results due to ‘banner blindness’, Martin Häring, Chief Marketing Officer at Misys ...

Digital out-of-home (DOOH) and programmatic advertising should go hand in hand. After all, DOOH campaigns are essentially digital banner ads placed in real-world environments rather than online. And ...

Physicians Formula isn’t the first brand to try on AR banner ads for size. Last year, Universal Pictures partnered with ad tech firm OmniVirt to promote the “Pitch Perfect 3” premiere with AR banner ...

The New York Times is moving away from standardized “banner” advertisements on its website and plans to replace them with its own proprietary display ad formats.