Successful differentiation and positioning strategies depend on an imaginative approach to the marketplace. For example, if you are a tennis racquet manufacturer making high-performance racquets ...

Two marketing strategies, product differentiation and product positioning, are similar and work together to effectively market products.

The basic reason for answering those questions is to carve out turf that your brand aims to hold against competitors. That's differentiation. The difference between what you offer and what others ...

Research and Markets: Dabur Vatika Case Study: Leveraging Natural Positioning to Create Differentiation in the Indian Hair Care Market February 15, 2010 05:32 AM Eastern Standard Time. DUBLIN-- ...