But despite the evidence before their eyes, some people swear they grew up devouring boxes of a product labeled Cheez-Itz or Cheez-Its. When did they change the name to Cheez-It, they ask?

"In the British Isles you can eat a cheese from a different cheese-maker every day of the year." Matthew O'Callaghan, chair of the Artisan Cheese Awards 2025 believes there is now a huge choice ...