Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan.

Small business owners know that effective advertising is crucial to finding customers and growing their sales. Developing persuasive advertising relies on two key processes: identifying and ...

For a small business here in the Ozarks, segmentation, targeting and positioning strategies are essential to help focus marketing communications on the right group or groups of consumers without ...