In Philadelphia, the leading causes of death are heart disease, cancer, and unintentional drug overdose. While some of these ...

Learn how customer segmentation and targeting can boost your marketing ROI by delivering tailored messages to specific ...

From behavioural targeting to celebrity endorsements, the brand is competing for India's premium payments market. Visa's Head ...

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan.

Branding and positioning aren't the same thing; mixing them up can quietly kill your business. Branding is how people feel about you. Positioning is what they remember about you. One is emotional. The ...

With real-time data and AI-driven insights, advertisers can predict player intent, customize ad creatives to match engagement patterns, and optimize bidding strategies to reach the most valuable ...

You’ve likely heard the terms “branding” and “positioning” used interchangeably in the past, but there are important distinctions between the two. Having an established brand that your customers ...

The goal of market segmentation—the process of dividing a target market into smaller, defined subgroups of customers with shared characteristics—is to identify the subgroups with the highest ...

Targeting a market is the larger process of marketing to a target consumer -- it includes both the research of market segmentation and the practice of brand positioning.