Customer data is information that consumers and potential or existing customers leave behind — “cookie trails” of sorts — as they interact with companies both online and off.

The Difference Between Data and Evidence: What School Leaders Need to Know Just collecting the information is insufficient By Peter DeWitt & Michael Nelson — December 15, 2024 4 min read ...

Data management is the overarching framework in which these policies and procedures are executed and implemented alongside other important data initiatives. Another key difference between these ...