Anshul Garg, Managing Partner and Head at Publicis Commerce India, notes that while B2C eCommerce dominated the last decade, ...

Once seen as a promising frontier, the global B2B ecommerce market has become a $32 trillion behemoth—nearly five times the ...

Learn how to nurture leads and boost conversions in complex B2B sales with targeted strategies and personalized outreach.

Both online and offline channels matter, but digital is pulling ahead faster on the B2B side. Analysts estimate that the ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

LinkedIn is the right one for B2B marketers hungry for more engaging formats and better data visibility looking to divert ...

And making things even more complicated, many buyers report that they were unhappy with their most recent B2B buying experience. Put all that together, and sales and marketing teams ... to get ...

AI-powered research tools are eliminating traditional sales steps, forcing marketers to rethink how they attract, engage and convert increasingly self-directed buyers. The post AI tools are rewriting ...

Bisnow's Bay Area Prefabrication, Modular and Mass Timber Summit will cover cutting-edge innovations in construction, the impact of artificial intelligence, mass timber strategies, and how modular ...

LinkedIn Creative Labs’ analysis of over 13,000 video ads and 550,000 video frames has identified the key creative elements ...