A noticeable difference between B2C and B2B programmatic formats used is native—nearly 50% of media dollars are invested in native for B2B upper-funnel tactics.

LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B ...

When you inspect further, the line between B2B marketing and B2C marketing isn’t so definitive. Positioning your brand as the knight-in-shining-armor, the superhero of the story, is what matters.

In social media marketing, there’s a huge difference between the “B” and the “C”. B2B stands for business-to-business, and B2C stands for business-to-consumer. These models are distinctly different, ...

This blog is the second instalment in a series of three on B2B vs. B2C marketing. You can read the first blog here and the final here . In the previous blog, I covered the background to B2B’s ...

Whether brands are business-to-consumer (B2C) or business-to-business (B2B), most have incorporated digital strategies into their marketing mix. Traditionally, B2C… ...

When it comes to marketing, there are significant differences in expenses between B2B (business-to-business) and B2C (business-to-consumer) markets. B2B marketing typically involves targeting a ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

8. Strict Regulations Ensure Transparency And Fairness In B2G marketing, the procurement process is typically longer, more complex and more regulated than in B2B or B2C environments.

The researchers found that 58% of organizations across sectors and geographies have already implemented generative AI for marketing purposes or they are experimenting with using it. There is little ...

The walls between B2B, B2C and nonprofit marketing are coming down, and the future belongs to those who can blend the best of all three.