Rutgers Business School’s marketing analytics program provides quantitative skills and communication abilities ...

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

AT&T ( No. 37 on the Fortune 500) illustrates how finance and marketing can work together to support business expansion. I sat down with Pascal Desroches, AT&T’s senior EVP and CFO, and Kellyn Smith ...

Three things every marketing leader should know about winning with AI today.

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

How brands are ramping up their media spending on Reddit, including a look at the social media platform's most active ...

W elcome to this episode of the Marketing Vanguard podcast, recorded at Cannes. Today, host Jenny Rooney speaks with Mark ...