Predictive analytics is no longer a catchphrase; it's a core engine of competitive advantage. From real time personalization in retail to churn forecasting in t ...

Prescriptive analysis on the other hand, will be useful to explore several possible suggestions or actions, but much will depend on the results of the descriptive and predictive analytics.

Looking ahead, the future of marketing is undeniably data-driven and consumer-centric. Personalisation, marketing automation, ...

An accomplished technologist and contributor to advanced engineering discourse, Thomas Aerathu Mathew offers a compelling ...

By recognizing and addressing these hidden costs, organizations can not only mitigate risk but also unlock new levels of ...

The days of relying on prescription data and manual sales alignments are fading as the pharma industry enters a new era of ...