Marketing Analysis: Unlocking The Power Of Descriptive Statistics For SEM & Beyond Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

Descriptive analytics is the process of parsing historical data to better understand the changes that occur in a business. Using a range of historical data and benchmarking, decision-makers obtain ...

3 Credits. This is a comprehensive survey course in statistical theory and methodology. Statistical theory topics include descriptive statistics, data analysis, elementary probability, and hypothesis ...