The Growth Dilemma is about how to manage relationships between customer segments. As brands grow and attract new customers, ...

Thinking about launching your own wealth management firm? Learn the 9 essential steps to go independent, build your brand, and attract clients.

Rocket CRM, a U.S.-based provider of customer relationship management software, has officially launched its enhanced CRM automation system, aimed at helping businesses improve how they track leads, ...

Generative AI’s use for knowledge management is growing in customer experience programmes, suggesting a new vocation for KM. We find out how.

Zurich Insurance Group is using AI in its new customer relationship management system to help agents provide more tailored service to customers.

ServiceNow Inc. today introduced a new customer relationship management platform and two tools that will make it easier for customers to use artificial intelligence agents. The software maker ...

Pega received the highest possible score in 15 of the 29 criteria, including lead management and digital sales engagement, customer success, sales execution, digital customer service, case ...

At Bounteous, Customer Relationship Management is a True Team Effort Like a team of rowers, Senior Director of Loyalty and CRM Rachel Dorfman and her peers work in tandem to help the company’s ...

This article explores the historical evolution, strategic benefits, and future trends of CRM systems, emphasizing their critical role in business strategy.

Discover what Customer Relationship Management (CRM) is and how it uses automation to enhance customer relationships, improve interactions, and drive business growth.

The Association for Supply Chain Management (ASCM) has introduced a new Supplier Relationship Management (SRM) certificate. The SRM Certificate program guides supply chain professionals on “how to ...